The User Kicks Ass →

Hugh MacLeod borrowing from Kathy Sierra:

The product doesnt get to be kick-ass until the user kicks ass first.

It's true for toys, it's true for iPads, and it's true for software. Plus, you can replace kick-ass with just about anything and it fits.

The product doesn't get to be boring until the user is bored first.

The product doesn't get to be frustrating until the user is frustrated first.

The product doesn't get to be amazing until the user is amazed first.

– Via Gaping Void

# | 03/16/2011 5:30 p.m.