Building the Right Product →

Eric Ries promoting his new book, The Lean Startup:

When they switched to routinely split-testing new features, they made a shocking discovery: most of their new features did not change customer behavior at all.

Because new features add overhead to products (generally making them more complicated), a new feature has to provide so much benefit to customers that its worth incurring this overhead. There is no such thing as a neutral new feature. The same means worse.

He goes on to talk about how a product needs vision, with science (testing) as a complement to that. I'm looking forward to reading the book.

– Via Swombat

# | 10/15/2011 10:53 a.m.